Philosophy & Core Values

“Let food be thy medicine and medicine be thy food.” – Hippocrates

Using Hippocrates’s theory as our core philosophy we advocate a lifestyle of natural living that is based predominantly on herbs, plants, fruit and vegetables as medicine. This medicine is our food that our bodies recognise as the correct fuel and can utilise efficiently.

Health Paradigm Products

We believe that health supplements should be derived from food and are food based making them bio-available to the body. Our health products are free from:

  • Fillers
  • Binders
  • Caking agents
  • Glazes
  • Toxic and synthetic material

Core Values

We are truth seekers and independent thinkers. We believe that every human being has the right to question the status quo and find their own personal truths that resonate with them. We value honesty, transparency and endeavour to share useful information and supply the highest quality natural products.

Our promise to you is to act with integrity and honesty and we will do our very best to serve you as our customer and build relationships with you as our friend. We truly believe in all our products that we sell and hope they will enrich your health. We aim to provide the highest quality health products, combined with cost effective prices and top levels of customer service.

Model of Health

We believe each person has the power within themselves to make improvements in their lives to obtain an elevated state of health. Our model of health comprises of the following elements:

  • Herbs
  • Fruit and vegetables
  • Sunlight and fresh air
  • Exercise
  • A positive outlook on life
  • Minimum exposure to EMFs (electromagnetic frequencies) such as TVs, radios and mobile phones
  • Personal spiritual awareness